Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in ...

Brand awareness is a shallow metric. It tells you if people recognize your name, but it doesn’t tell you if they care, feel inspired, and want to take action. That’s a huge problem. Just ask Kmart, ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

The Brand Finance Global 500 2026 confirms that sponsoring the Olympic Games can indeed strengthen brand awareness, ...

If you want a strong brand presence — and therefore more loyal customers — you need to unlock the power of two specific components of a public relations strategy. PR, podcast appearances and social ...

Joining a firm years ago provided a unique opportunity to help the company raise its profile and land a capital injection, a strategic investment that would allow it to grow and eventually be acquired ...

Television "continues to play a powerful role in creating brand awareness and influencing consumer purchase decisions." That's a key finding from a study conducted by the trade association squarely ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

The results of a 2024 MARU/Matchbox and Claritas study show radio advertising is a brand’s best friend, boosting both brand awareness and engagement. The study focused on a two-month AM/FM radio ...

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gusto!, an Atlanta-based healthy fast-casual bowl and wrap brand, is ready to launch its first large-scale brand awareness marketing campaign. As the chain enters its second decade, the fully ...