New research from Cashew reveals how "dupe" buying is reshaping consumer behavior - and why brands in Canada and the U.S. must compete on proof, not ...

Consumers are buying higher-priced drinks, pickup trucks and more — a signal from corporate America that the economy appears ...

Orchestra AI, Inc. today announced the general availability of its AI Search Intent Classifier, which categorizes brand mentions in AI chat platforms to help marketers understand prospect behavior ...

India's festive season boosts economic activity, driven by investor psychology and behavioral biases like optimism, herd ...

A PwC analysis shows that GLP-1 medications like Ozempic and Zepbound may be catalyzing a behavioral and economic shift ...

New nationwide data from VoucherCodes.co.uk has revealed that UK consumers are increasingly experiencing a powerful emotional reaction when they secure a ...

What if I could scan your friend’s brain while they watched an advertisement, and use that data to predict with startling ...

Everyone has a drawer of mismatched singles, lonely socks whose partners vanished in the mysterious Bermuda Triangle of ...

Share and Cite: Daye, B. and Zhao, F. (2025) The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia. Open Access Library Journal, 12, 1-16.

Global consumer technology and durables market grew 4.6%, generating $403 billion in revenue. IT sales lead growth with 11% increase in revenue driven by replacement cycles. Consumers buy tech & ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

The study tests whether algorithmically personalized ads increase impulse buying, with pre purchase perceived value (price, emotional, social) as mediator and the traits extraversion and agreeableness ...