Google's AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and ...

Apple plans to use Google’s Gemini artificial intelligence model to power its updated version of Siri, which is set to launch later this year, the two companies announced Monday.

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

(Bloomberg/Carmen Arroyo) — Alphabet Inc.’s Google is rolling out a more efficient and affordable version of its most powerful artificial intelligence model across its products, building on the ...

Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the ...

Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out ...

Microsoft (MSFT)-backed OpenAI (OPENAI) is developing a large language model dubbed Garlic to counter Google's recent gains in AI development, The Information reported. OpenAI plans to release a ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

Google is upgrading its image-generation model with new editing chops, higher resolutions, more accurate text rendering, and the ability to search the web. Dubbed Nano Banana Pro, the new model is ...