“I took it as a sign from God,” Means tells TODAY. “I was like, ‘This is how I am going to honor her.’” Her father had no ...

David’s Bridal has introduced Adored by David’s, a resale program that will be managed by Arrive Recommerce, promising 40% to ...

Grace Means found the perfect wedding dress on sale at David's Bridal — but something didn ... Her father had no idea she was going to wear her late mother's gown for her wedding in September.

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

A Party Chic in White: The top trend David's is seeing for bridesmaids dresses is shades of white or ivory, with 30% of ...

A man has been reunited with his mother's lost wedding dress after it was blown away by a tornado. After an EF2 tornado — ...

Grace Mixon told “GMA” her dad had no idea what she had planned. When Grace Mixon married in September, she surprised her father by wearing her late mother's wedding dress at the ceremony.

CHESTERFIELD, Mo. (First Alert 4) - The future is uncertain for a bridal shop at the center of a recent controversy ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

When he realized she was wearing the dress of his late wife, he was overcome with emotion. The dad, Chad Mixon, broke down in his daughter's arms. His raw emotion is understandable. His wife died ...

Ariana Grande knows how to command attention with her magical style. From concert-ready outfits to "Wicked"-coded dresses, we ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...