Melbourne turned into a runway on Friday night as the A-List stars flocked to a high-profile event ahead of the Formula 1 ...

Even off the red carpet, Sobhita Dhulipala stuck to the ‘kohl way.’ Sharing glimpses of her vacation on Instagram, she kept ...

The magic of brown eyes lies in their ability to become the focal point of a makeup look, thanks to their variety of shades and depth.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Microneedling can be a beneficial way to help reduce under-eye bags, says Dr. Garshick. During this treatment, a ...

Some mascaras contain parabens and fragrances, which could irritate someone with sensitive skin. If you have a known allergy or sensitivity to ingredients commonly found in cosmetic products, Daniel ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

FW25 marks the final leg of fashion month, a city receiving twice as much attention online than New York’s and London’s ...

"On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone rather than mask it," says makeup artist Tayaba Jafri. Sewell echoes, ...

There’s a new face of (potential) guyliner, and he’s a heartbeat away from becoming the president of the United States.

To summarize this complicated process in a nutshell: once you cut an onion open, it sets off a chain of chemical reactions ...

The ‘unrecognizable makeup’ trend is kicking the clean girl aesthetic to the curb. Here’s everything you need to know about ...