Hugo Boss is a company with grand ambitions. Upon joining the company in June 2021, newly appointed CEO Daniel Grieder launched a strategic growth initiative called Claim 5 to take the German luxury ...

The plan builds on the company’s existing Claim 5 strategy and comes with a sharper focus on efficiency in brand development, distribution, and operations. Claim 5 was launched in August 2021 with the ...

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. Hugo Boss has warned that its updated ...

As part of its ongoing "Claim 5" growth strategy, Hugo Boss on Wednesday announced logo updates and the launch of "two simultaneous star-studded global campaigns" for the Hugo and Boss brands. Along ...

To receive the Vogue Business newsletter, sign up here. Hugo Boss raised its forecast for annual sales following a strong second quarter — predicting it could reach a record €3.5 billion only seven ...

Ladies and gentlemen, welcome to the HUGO BOSS Q3 2025 Results Conference Call and Live Webcast. I'm Moritz, the Chorus Call operator. [Operator Instructions] The conference is being recorded.

Hugo Boss on Tuesday pointed to deteriorating U.S. consumer confidence, with uncertainty around tariffs and immigration policy dampening both domestic and tourist spend in its largest single market.