At Milan Fashion Week, Marco Falcioni reshaped BOSS for a new era, showing that reality, structure and commercial intelligence define modern power.

How the national media reacted to Liverpool's 5-2 victory over West Ham United in the Premier League on Saturday afternoon ...

Known as one of the PSL's best-dressed players, Pule has recently announced a partnership with luxury fashion house Hugo Boss, stepping into the world of high-end fragrances with a campaign that ...

Pat Riley and Erik Spoelstra are on opposite sides over one oddly persistent issue in the NBA: what coaches wear on the ...

Cadillac Formula One CEO Dan Towriss said he hoped for an amicable settlement to legal action taken by Hollywood director Michael Bay over a livery launch commercial during Sunday's Super Bowl. The ...

Manchester City manager Pep Guardiola declared their win at Liverpool as a "brilliant advert for the Premier League". Guardiola later remarked: "It was a brilliant advert for the Premier League. First ...

Attorney General Pam Bondi was the subject of a Sunday Super Bowl ad that urges her to “tell the truth” in regard to the files pertaining to the deceased sex offender Jeffrey Epstein. The clip, ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

Budweiser recently unveiled its patriotic, Americana-themed ad for this year's Super Bowl — with the company once again part of the big game's advertising lineup. This year's "American Icons" ...

Ford Motor's marketing message for 2026 will center on its vehicles' capabilities. Ford will advertise in many big, live sports events, but not the Super Bowl. Ford will look to do more product ...

Hugo Gonzalez may to have played all that much in the Boston Celtics 130-126 double-overtime win on Friday (Jan. 23) night. But he was ready when his number was called at the end of the first extra ...