I don’t think it will. I’m betting the ratings will see a modest bump but LIV will continue to toil in relative obscurity. No ...
Although they invested huge amounts of money since their arrival in 2022, LIV Golf failed to achieve its main goal: to become ...
Ian Poulter and Lee Westwood's Majesticks GC have announced a new apparel partnership as the LIV Golf teams start to finalize ...
Ian Poulter and Lee Westwood's Majesticks team will have a new look for the 2025 LIV Golf season, after the all-European ...
Majesticks GC are the newest LIV Golf side to announce a deal with an apparel brand, with the quartet set to wear Castore clothing in a 'multi-year partnership' ...
LIV Golf have confirmed Will Staeger has left his role as chief media officer after being with the breakaway tour since its ...
Bryson DeChambeau is using his LIV wealth to fund a "mega-project" to bring more people into the game of golf.
The PGA Merchandise Show, which takes over the Orange County Convention Center this week, is the annual kickoff to the golf season. All phases of the industry are represented at ...