Kawasaki is truly a historic brand, with its existence dating back to the late 1800s. Shozo Kawasaki established the Kawasaki Tsukiji Shipyard in Tokyo, Japan, all the way back in 1878, with the ...

Cracker Barrel first announced on Aug. 19 that it was updating its logo, removing the iconic man seated next to the wooden barrel. The logo was met with online backlash, even sparking a response from ...

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course ...

Cracker Barrel CBRL-0.38%decrease; red down pointing triangle cut ties with the marketing firm behind the chain’s troubled rebranding campaign, including its new logo and redesigned restaurants. The ...

Fast-food chain Long John Silver’s has announced a redesigned logo featuring a stylized chicken in place of its longstanding fish icon. The new logo is accompanied by the words “Chicken + Seafood.” ...

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime ...

Long John Silver’s wants customers to know there’s not just fish on its menu — but plenty of chicken, too. The fast-food chain, which specializes in fried seafood, announced in an Oct. 3 press release ...

Cracker Barrel Old Country Store is cooking up a new playbook to lure customers back to its restaurants this fall after a tumultuous summer. Months after the Southern dining chain faced fierce ...

Oct. 3 (UPI) --Officials at Long John Silver's are replacing the chain's former logo that featured a fish with one that features a chicken to share its "long-held secret." The new logo is designed to ...