Nike generated $11.3 billion in revenue in the third quarter of 2025 (ended Feb. 28). That figure was down 9% year over year ...

Shaquille O'Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...

From rookie contract buzz to multi-brand endorsements, Caitlin Clark's financial rise is making noise. But how deep does her empire go? We break i ...

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...

Lionel Messi and American star quarterback Patrick Mahomes, against each other in its latest campaign film under the "You got ...

See the earnings of the highest-paid golfers in the world, including Jon Rahm, Rory McIlroy and Tiger Woods—part of a top 10 ...

His endorsement journey shows how an athlete can grow into a powerful business leader through smart decisions and strong partnerships. LeBron James signed his first deal with Nike in 2003 before ...

The Allyson Felix documentary 'She Runs the World,' about her battle with Nike over its maternity policy, premieres at ...

Explore Saquon Barkley's 2025 net worth, including NFL contracts, endorsement deals, and how the Giants star built his ...

When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he ...