Las Vegas has long used creative marketing campaigns to attract visitors, with iconic slogans like "What Happens Here, Stays ...

The impact of tightening marketing budgets with intensifying competition has decision makers exploring new ways to maximize ...

This roundup is published monthly. It is meant to highlight some of healthcare’s recent hiring news and is not intended to be comprehensive. If you have news about an executive appointment, ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Marketing Week has been acquired by Haymarket Media Group from Centaur Media, joining a portfolio of other market-leading media brands in the marcomms sector. The deal also includes Marketing Week’s ...

Faced with intense competition, even as access to capital has become democratised, early-stage venture capital firms want to create their own moat, IPs and brand identity. This move is forcing VCs to ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Vicky's Vaycays has hundreds of women in the 'team' but our investigation shows that signing up is a risky business for most INDEPENDENT travel agency, InteleTravel, is answering questions about their ...

INDEPENDENT travel agency, InteleTravel, is answering questions about their business practices after The Sun’s investigation shined a light on the true cost of joining their organisation to sell ...

One woman was left facing a £6,000 bill when her booking was done incorrectly POSING in a lime-green bikini beside the rooftop pool of her upmarket Nice hotel, Vicky Pattison looks like any other ...