Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

For a small business to succeed, it must offer products and services that provide superior benefits when customers compare them side-by-side to the benefits provided by competitors' products or ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

The book “The Strategy Dialogues,” by Dr. John Hillen, a member of Enlightenment Capital‘s advisory board and a previous Wash100 awardee, has reached the top of several Amazon best-seller lists, ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their latest article on finding the right mix for a product marketing strategy.

KARACHI, SINDH, PAKISTAN, November 2, 2022 /EINPresswire.com/ -- The new book “Digital Marketing: The Three Buckets,” written by Harris Siddiqui, is a welcome ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

How Brands Use De-Positioning to Outthink and Outmaneuver Their Competition NEW YORK CITY, NY / ACCESS Newswire / October 20, 2025 / Branding strategist and Fazer founder Todd Irwin announces the ...

Before joining my current company, I spent over a decade climbing the corporate product management ranks at four Austin-based startups. That experience is why the first piece of advice I offer during ...