Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.

Social media stars are the darlings of advertisers and brand builders. As the dollars grow, talent agencies and support firms for creators proliferate.

A move from 135 to featherweight wasn't the cure-all for Patchy Mix, who was stopped for the first time and lost his third straight fight.

RIZIN 52 marks Mix’s return to featherweight for the first time in a decade, since he competed on the regional scene in the United States. Mix said his last cuts to 135 pounds were “really brutal on ...

Marketing efficiency -- Overall marketing efficiency improved by approximately 300 basis points between Q1 and Q4; retention channels increased to over 10% of e-commerce revenue from 6.7%, and mobile ...

A staggering 68% of organizations are shifting their marketing strategy to add PR to the mix. But they aren’t all ...

The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new ...

Singer Leigh-Anne from the girl group Little Mix released her debut album, “My Ego Told Me To,” on Friday, Feb. 20. The album is noton any featured lists on iTunes or Spotify.

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

The Procter & Gamble Company PG is leveraging strategic pricing and mix actions to defend margins amid elevated costs from tariffs, commodity and supply-chain pressures, alongside balancing price ...

Calls to end mass promotion are resurfacing with renewed urgency, framed as a decisive response to the country’s learning crisis. Faced with alarming data on low literacy and numeracy, it is tempting ...