Jalen Williams #8 and Shai Gilgeous-Alexander #2 of the ... [+] Oklahoma City Thunder celebrates a made basket at the end of ...

SGA joins the likes of Larry Bird, Magic Johnson, Larry Johnson, and Chuck Taylor in becoming one of the 10 athletes to have ...

Anthony Edwards' dunks dazzle, Shai Gilgeous-Alexander racks up points, and Norman Powell scores 41 in thrilling NBA action ...

For all the fuss over the number of free throws he shoots, he doesn't even lead the league in attempts per game. That's ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Shai Gilgeous-Alexander is winning on and off the floor. Amidst an MVP-worthy season, the OKC guard is getting ready to drop ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

The SHAI 001, his first design as the creative director of the basketball division, looks good on and off the court ...

Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by ...

Damian Lillard pulled into Oakland High School and all the memories began flooding back. There was the pool, where he took ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City ...