Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Update [Thu 22nd May 2025, 3:55am]: Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the World brand campaign - an entire year ...

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the World ...

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.

The Sonic brand now generates over $1 billion in revenue per year from licensing alone. Sonic the Hedgehog is taking a ...

Visa Infinite branding debuted on the Red Bull cars during running at the Monaco Grand Prix as the two brands align closer ...

SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World” Sonic Team partners with Red Bull to launch brand campaign with thrilling stunt rac ...

Red Bull is on the brink of a big moment in Formula One history. This weekend’s Emilia-Romagna Grand Prix at Imola will be the 400th time a Red Bull car has graced the grid. F1, as much a race ...

On Sunday, May 18, the prestigious global breaking competition (known as breakdancing), Red Bull BC One, wrapped its 2025 U.S. season with Cypher USA in Denver. Following regional cyphers in ...

Christian Horner says Red Bull’s updates at Imola allowed the team to outperform McLaren in a crucial area for the first time in 2025. With Verstappen delivering what turned out to be quite a ...