Starbucks is making its "secret menu" official — and turning it into a nationwide contest with a cash prize. Why it matters: It's the Seattle-based coffee giant's latest play to win back customers and reverse sliding sales.

Starbucks CEO Brian Niccol announced a significant change to its hybrid work policy that will affect hundreds of employees

Starbucks is making a big push to bring its office workers back together, and the message from the top is clear: more face time is the new normal. In a recent update, CEO Brian Niccol outlined a shift in company policy that will see support partners and people managers spending at least four days a week in the office, up from the previous three.

Starbucks has announced a significant change in its workplace policy, requiring corporate employees in the United States and Canada to

Starbucks remains the world’s largest coffee chain, but the Seattle-based company has reported five straight quarters of declining sales at U.S. stores open at least a year, amid growing competition from independent and national coffee retailers, and as consumers cut back on discretionary spending.

Brian Niccol, renowned for revitalizing Taco Bell and Chipotle, faces challenges as Starbucks CEO. Despite a jump in stock upon his appointment, sales remain sluggish. His 'Back to Starbucks' initiative focuses on simplifying the menu and boosting service.

We came across a bullish thesis on Starbucks Corporation (SBUX) on Value Investors Club by tharp05. In this article, we will summarize the bulls’ thesis on SBUX. Starbucks Corporation (SBUX)’s share was trading at $93.

The big question is whether these changes go far enough to reverse Starbucks’ slide. Sales at stores open at least a year have declined for five consecutive quarters.