Salon

Coca-Cola walks the MAHA tightrope

For decades, Americans who wanted cane-sugar Coke had to hunt for Mexican imports or hoard the special “Passover” batches that occasionally slipped into stores in the spring. So when Coca-Cola ...
CONTRACTOR

Reputation is Still the Best Advertising

Branding, name or icon recognition, is the “holy grail” of marketing in today’s advertising arena. I guess it has always been that way. The difference, today, is electronic devices and media ...
Tribune-Star

Coca-Cola advertising breaks race barrier

Coca-Cola (Coke) is arguably the most popular soda worldwide. Designed in Terre Haute in 1915 by the Root Glass Company, the Coca-Cola contour bottle is one of the most iconic and recognizable items ...
The Daily Dot

‘I know you can see it too’: Man buys a pack of granola bars from Costco. Then he takes a closer look at the ‘subliminal’ image on the packaging

A Costco customer believes that the bulk-retailer is using subliminal messaging to sell granola bars. Josh (@journeywithjosh) posted a TikTok photo slideshow that’s accrued over 25,000 views. In it, ...
The Daily Dot

‘Never buying again’: Expert warns against Coca-Cola after ‘falsely advertising’ Fairlife milk

TikToker Angela Kim (@thelawyerangela) is a lawyer who uses her TikTok platform to raise awareness about class action lawsuits. In a recently uploaded video, she warns viewers about a class action ...
Yahoo

Coca-Cola Collectibles That Shake Up the Resale Market

Some quintessential American brands continue to stand the test of time, and Coca-Cola is one of collectors' favorites. From metal advertising signs to old bottles, there's more than a century's worth ...
Marketing Dive

Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness

Coke’s AI-generated holiday campaign caused a stir in the creative community — and provided a ripe target for competitors. Zevia, which markets zero-sugar drinks sweetened with stevia, is linking the ...
Wall Street Journal

AI Ads Can Look Weird. Brands Like Coca-Cola Are Making Them Anyway.

Three animated holiday ads from Coca-Cola had the advertising community up in arms last week. Their offense? They were generated by artificial intelligence—and look like it. Marketing professionals ...
The Columbian

Coca-Cola’s AI holiday ad sparks controversy

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...
The Spokesman-Review

Coca-Cola’s AI holiday ad sparks controversy for not being the ‘real thing’

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...
WSAZ

Coca-Cola faces backlash for AI holiday ads

(CNN) - Coca-Cola is getting something it didn’t want for the holidays: backlash. The soft drink company’s new holiday advertisements were made using artificial intelligence. There are three of them, ...