This was the ADR's second consecutive day of gains.

Let’s start with the basics, the average cost of a beer at Super Bowl LIX was $15.50, ranging between $14 American drafts and ...

Middle Tennessee State unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ads made the list.

Super Bowl LIX drew in a massive audience of 127.7 million viewers–with a peak average audience of 137.7 million viewers during the second ...

Anheuser-Busch had four ads finish in the top eight ... Lay's heartwarming spot "The Little Farmer" finished a close second ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

Guy Fieri celebrated his annual Flavortown Tailgate at the Super Bowl and praised the "pivotal change" America has made to ...

At last count, 17 brands are advertising in the game for the first time, up two from last year. Thirty-two brands that ...

See the full lineup of 50 brands advertising during the 2025 Super Bowl, including top snack, beer, and tech commercials. Get ...

Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million ...

Anheuser-Busch elevated Budweiser from a regional to a national 2025 Super Bowl spot after getting positive internal feedback on its spot starring a Clydesdale. Anheuser-Busch chief commercial officer ...

Fox broke records by charging $7 million for a 30-second Super Bowl ad. Some ads sold for over $8 million. Leading brands like Pepsi, Uber Eats, and Anheuser-Busch bought slots early. Affleck earned ...