WPP puts AI tools in the hands of brands; YouTube's dynamic sponsored segments could redefine creator monetization; and ...

Trump's announcement came after the Canadian province began running a TV ad that features a speech by Ronald Reagan.

Nurses at the hospital volunteered their day off to dress NICU babies in costumes, giving families a moment of joy during the ...

Waymark’s AI-power ad creation platform allowed local advertisers can craft affordable, high-quality commercials in minutes for the operator's local ad sales efforts ...

YouTube star Sydney Morgan lit up the ANA Masters of Marketing stage, alongside Kantar and Inspire Brands, showing how ...

When Fun Spot America, a group of amusement parks based in Orlando, Florida, wanted to spotlight a season pass promotion, it quickly realized that a great deal alone wouldn't be enough to attract new ...

A South African creator revealed that she made R1.7k in Facebook earnings over two weeks, sparking interest in Facebook's content monetisation feature.

Companies like Meta and Google already have some form of AI labelling on their platforms, and ask the creator at the time of ...

AI’s role in creativity is expanding, shaping a new creative economy that’s redefining how the advertising industry operates ...

YouTube has also become the preferred launchpad for a few content and filmmakers, including Aamir Khan, who chose the platform to release his film, Sitaare Zameen Par. In this deep dive, we chronicle ...

As TikTok readies itself for the expected sale of its U.S. business to a new venture controlled by American investors, the ...

CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and ...