Marketing departments have historically been the first and hardest hit when budget cuts come to the industry. As a former CEO explained it to me: The spends on a ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Two years ago the traditional media sector was dealt a double blow. With the recession forcing marketers to cut their budgets, spend on channels such as print and direct mail plummeted. At the same ...

Which is the superior marketing strategy between traditional and digital? This has been an age long debate since the invention of the World Wide Web that seems like a never ending battle for supremacy ...