"It goes to figure that the more I can make a game about you, the more you'll like it," Wright said playfully while discussing his next life sim, Proxi.

According to The Sims mastermind Will Wright, the original life sim had to be dumbed down as Sims' autonomy was simply "too good" to be enjoyable.

Will Wright, creator of The Sims and co-founder of its developer Maxis, has shared fresh details of his forthcoming AI life sim, Proxi. The game was first announced back in 2018 and a gameplay ...

As part of the 25th anniversary of The Sims, the New York Times spoke to the original game's lead designer Will Wright, who gave some insight into how its AI was programmed.

Will Wright, the designer of The Sims and co-founder of Maxis, appeared on Twitch today to talk about his next game, Proxi, which is "an AI life sim built from your memories" according to this ...