A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad ...

Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the ...

Apple Intelligence is the name of Apple’s effort in Artificial Intelligence. The company says it “draws on your personal ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Tim Cook says Lewis Hamilton’s life story is set to inspire millions in a powerful new documentary backed by Apple.

WWDC 2025, but low expectations and resilient progress highlight a tactical buy opportunity. Click for my AAPL update.

Apple Inc. is facing criticism from investors and analysts who argue that the company’s once-revered innovation engine is ...

Apple Chief Executive Officer Tim Cook wished a happy Father’s Day to dads across the world in a short but warm message on ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

For now, Tim Cook can rest easy, but the T1 shows that tech is fast becoming the next battlefield in the Trump vs Tim saga.

Apple CEO Tim Cook and actor Brad Pitt took the stage to promote the upcoming Apple Original Film F1 The Movie.