But Tesco’s birthday cake sandwich has what we reckon could be a further claim to sandwichicity: it’s part of the meal deal.

Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular ...

This been the summer of viral food trends. First it was Dubai chocolate everything, then M&S released a wave of internet ...

TikTok is obsessed with Tesco’s new birthday cake sandwich - a sweet, sprinkle-filled sando released as a limited edition. One video has racked up over 1 million views. This follows M&S, which ...

Tesco’s Victoria sponge-inspired birthday cake sandwich hits 1,000 stores for four weeks as part of its meal deal offer.

Tesco has launched a limited-edition birthday cake sandwich to celebrate 30 years of its Clubcard scheme – and the sweet ...

It's not been done to copy Marks and Spencer and in fact Tesco was there first with a Strawberries & Cream sandwich back in ...

A new sandwich from Tesco is causing a stir with shoppers after going viral on social media. A new birthday cake sandwich has been spotted in the supermarket, with the word spreading across the ...

The Limited Edition Birthday Cake Sandwich hit Tesco stores in the United Kingdom earlier in the week, and is understood to be available for four weeks.

The celebration sandwich features strawberry jam and a cream cheese filling between brioche-style bread, finished with ...

Selena Gomez launched the Rare Impact Fund’s Giving Circle on her 33rd birthday, aiming to expand access to youth mental health support through collective giving. She marked the occasion with a ...