DirecTV has already been active. After playing a role in the demise of Venu, they launched a sports themed skinny bundle and ...

DIRECTV has acquired the majority ownership of INVIDI Technologies, a provider of addressable television advertising ...

Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle ...

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal ...