Those estimates would yield a respectable debut, particularly given that Swag’s week one numbers likely won’t include any physical sales. Justice, Bieber’s next-most-recent album, debuted at No. 1 on the Billboard chart back in 2021 with 154,000 equivalent units, including 30,000 physical sales.

Justin Bieber dropped surprise album "Swag" after teasing it on billboards and in cryptic posts featuring wife Hailey Bieber and son Jack Blues.

Bieliebers are convinced that one of Justin’s songs on the 2025 album is about the ups and downs in his marriage to Hailey Bieber. Get a full breakdown of ‘SWAG’ here.