Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

A federal judge dismissed Terrelle Pryor's lawsuit against the NCAA, Big Ten and others, ruling it unviable due to timeliness ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

Former USC Trojans running back Reggie Bush is involved in a legal battle with the NCAA, Pac-12, and USC, but the Heisman Trophy winner appears to have suffered ...

Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...

Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm and Marriott Bonvoy embrace players and extend the game.

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

The NIL game took a major turn on July 1 with the House vs. NCAA settlement kicking in, and the University of Georgia isn’t ...