Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Clownfish TV examines Mattel’s partnership with OpenAI aiming to transform toy manufacturing.

Childcare experts called on Mattel to end a previously-announced collaboration with OpenAI that would implement the ...

OpenAI is the world's leading AI startup. For how long will depend on how well it fends off multi-front attacks from ...

Even the most serious face of A.I. — its ability to pass tests, solve difficult logic problems and math problems and hit ...

Barbie maker Mattel is adding Generative AI (GenAI) to children’s toys and experts from Ontario including Western University ...

Mattel has now partnered with OpenAI , the company behind ChatGPT, to bring generative AI into some of its products. As OpenAI's services are not designed for children under 13, in principle Mattel ...

Mattel and OpenAI have partnered up – here’s why parents should be concerned about AI in toys Published: June 25, 2025 12:42pm EDT Mattel may seem like an unchanging, old-school brand.

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...

Mattel ’s recent announcement of a partnership with OpenAI was called in the official statement a “strategic collaboration to support AI-powered products and experiences for brands.” But the ...