During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

According to CEO Ted Sarandos, it's already happened. In a video conference call after Netflix's earnings were announced on July 17, Sarandos took questions, one of which was focused on when and how the streaming company will generate content with artificial intelligence tools.