Nielsen has pulled Paramount’s data from their Media Information Tape, “a service provided to advertising agencies that acts as a one-stop shop to view ratings and check them against their ad ...
The fall belonged to 98.5 The Sports Hub in the Nielsen Audio ratings, with its morning program — and to a lesser degree, rival sports station WEEI’s — putting up particularly impressive ...
It may be early days yet, but the global audience measurement and data analytics firm Nielsen is looking to tap the India market beyond the Global Capability Centres (GCCs) that it is setting up to se ...
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