Roku topped Wall Street estimates for second-quarter revenue on Thursday, helped by its expanding user base and advertising sales. Analysts expect connected TV to be one of the fastest-growing ad media outlets over the next three to five years as ad budgets shift from linear TV to streaming,

Roku reported strong second quarter earnings on Thursday, which saw the company turn a quarterly profit of $10.5 million as revenue rose 15% to $1.1 billion. On the stronger-than-expected results, the company raised its full 2025 outlook for Platform revenue to $4.

The company attributed to rise in revenue to strong video advertising and the acquisition of a streaming service.