Brands strive to deliver the right message to the right customer on the right channel. But before that can happen, they need to know exactly who their customers are. This is where identity resolution ...

As AI becomes integral to marketing and customer service, businesses face a paradox. On the one hand, consumers are enjoying improved convenience, personalization, and efficiency. On the other, AI ...

Luxury and premium brands are always confronted by the challenge of growth. Growth into new geographical markets, new product lines, or new consumer segments. However, pitfalls in the choice of the ...

The stage seemed set: Super Bowl LIX was going to go down in history as ‘the AI Super Bowl.’ Except, it didn’t quite work out that way. Many of us in the advertising and media world had speculated ...

Customer experience remains a key differentiator in today’s competitive marketplace. However, it can only be achieved by truly understanding customer needs—a challenge many companies continue to face.

Much has been written about the benefits of supply-side curation, but overviews of how to curate inventory – and how this represents a step change from historical approaches – have been generalized at ...

Let’s state the obvious: Wegovy, Ozempic, and all of their GLP-1 counterparts are—in fact—weight loss drugs. But you know what? Increasingly, they’re straddling the line of wellness products, with the ...

Despite the 15 years I spent agency-side, it was the three years client-side that taught me what it really means to “do marketing.” When you’re responsible for chunky budgets, pitching work internally ...

Many Gen Zs struggle to find real connections. Dating apps can be a great place to start, and there are lots of success stories out there. But online dating can also be overwhelming and feel empty. To ...

When Netscape engineer Lou Montulli invented the cookie in 1994, he could have never expected it would become the lynchpin of targeted advertising for decades. These tiny pieces of code let Montulli ...

“I love you, I’m just not in love with you.” Every relationship has bumps in the road but if you’re on the receiving end of these zingers, it’s probably time to get your coat. Beautiful creative has ...

Weather shapes consumer behavior in unexpected ways. A sunny weekend might spur demand for outdoor gear, while a snowstorm forecast sends shoppers scrambling for winter essentials. But here’s an often ...