AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research – but there’s hope for the open internet ...

First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that ...

Although open programmatic ad spend has only grown marginally since 2021, it should luckily lose less advertising market ...

Welcome to Week Three of the US vs. Google ad tech antitrust trial. Google started calling its witnesses on Monday, including ...

Imagine the potential for conducting geo experiments using ZIP codes instead of Nielsen’s Designated Market Areas.

Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

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Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...