Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

One priority for Republicans once Donald Trump is back in the White House is to reduce regulation and, specifically, to replace FTC Chair Lina Khan. Plus, Microsoft Bing has a new claim to relevance.

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...

One priority for Republicans to replace FTC Chair Lina Khan. Plus, Microsoft Bing has a new claim to relevance.

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Like many other DTC brands ...