However, do these types of guerilla marketing tactics still work in an increasingly digital age? MARKETING-INTERACTIVE asked ...

Sonic branding agency amp, part of the Landor group, has appointed Reiner Erlings as managing director for the Asia-Pacific ...

Advertising agency Havas has warned investors it experienced "significant negative publicity and corresponding reputational ...

Havas CX, the global customer experience network of Havas is strengthening its presence across Southeast Asia with the new ...

Financial influencers (Finfluencers) must be licensed and regulated under the Financial Advisers Act (FAA), said Alvin Tan, board member of the Monetary Authority of Singapore (MAS) and minister of ...

Guardian will no longer be posting on X as it feels that the benefits of being on the platform are now outweighed by the negatives. Nonetheless, X users will still be able to share Guardian’s articles ...

Yoga and activewear brand lululemon is partnering Disney for a limited-edition collection inspired by both brand's shared ...

Ogilvy Indonesia has appointed Lisa Putri as its new head of content, enhancing the agency's digital services with her ...

Consumers in Asia Pacific (APAC) are excited for technological advancement with 68% believing that AI is having a having a ...

Fashion and lifestyle eCommerce platform ZALORA has taken things offline for the recent 11.11 sale by painting the town red.

US President-elect Donald Trump has named "great" Elon Musk and "American patriot" Vivek Ramaswamy to lead the Department of ...