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There is some crossover--adherents to both parties watch the major news networks. But Democrats have a wider range of news sources.
A new study says advertising on free streaming/FAST platforms can result in the same "attention" level or higher than those ...
Only half of Gen Z respondents believe tariffs will harm the economy, compared with nearly two-thirds of Gen X.
Omnipod 5, on the market since 2022, connects to a compatible CGM (continuous glucose monitor) from such device marketers as ...
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to ...
The Hudson Canyon is home to hundreds of species of wildlife, such as whales, cold-water coral, dolphins and sea turtles.
PMG continues its expansion, acquiring Boston-based Momentum and adding its team of 45 retail media experts, as well as ...
"Until now, it just wasn't possible to scale live sports advertising programmatically for local advertisers," said Daniel Spinosa, president of Premion.
Snapchat is expanding the functionality included in its basic and premium subscription offerings by prioritizing its most unique in-app features, AR experiences and lenses.
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Amazon Ads has launched an upgrade to its video generator for U.S. advertisers as it takes the company's ad model deeper into ...
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