What is Marketing? — The Definition of Marketing — AMA
Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and …
American Marketing Association | AMA
The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.
Marketing Industry Stats and Information
About the Industry Information gathered by AMA staff in the summer and fall of 2024 There are 2.5M marketers in the United States, 6M counting
Academic Journals | American Marketing Association
Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other …
What is Strategic Marketing? Definition, Importance, and Key …
Nov 20, 2024 · Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge. Unlike traditional …
The Skills Marketers Need in 2025 and Beyond
Jan 31, 2025 · The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future.
Guide to Types of Marketing: Strategies, Techniques, and Tactics …
Nov 21, 2024 · Marketing is a crucial driver of business growth. It goes beyond mere transactions; it’s about building meaningful connections with your audience and standing out in a …
Marketing vs. Promotion: Key Differences and How They Impact …
Nov 21, 2024 · Marketing is measured by long-term metrics like brand health, customer retention, and customer satisfaction, reflecting its goal of steady growth and lasting relationships. For …
2026 Future Trends in Marketing Report
6 days ago · The AMA created the 2026 Future Trends in Marketing report guided by the belief that marketers are not just responders to change, but active innovators
2025 AMA Winter Academic Conference - American Marketing …
Feb 14, 2025 · Thank you for a great conference! Plan to join us in Madrid, Spain, for the 2026 Winter Academic Conference, February 13-15, 2026. Bridging at the