
Unlocking Business Growth with Continuum AI by Theory+Practice
Discover how Continuum AI, powered by Behavioral Economics and AI modules, puts your data to work, optimizes decisions, and accelerates value in Finance, Retail, and CPG industries.
Privacy - Theory+Practice
Theory+Practice recognizes that protecting personal information is vitally important. We are committed to ensuring that we comply with British Columbia’s Personal Information Protection …
Theory Plus Practice - tap.work
Her background spans theoretical physics, game theory, development economics, and systems design. Her career has taken her from building algorithms at CERN to advising Fortune 100 …
Behavioral AI: Unleash Decision Making with Data
She is the CEO and founder of Theory+Practice, a technology company with deep expertise in AI and data and specializes in helping large CPG and Retail enterprises utilize their data to …
Blog Test - tap.work
The Theory+Practice Journey: Where Curiosity Meets Impact — And AI Meets Retail & CPG Results For Rogayeh Tabrizi, Founder & CEO of Theory+Practice, the answer began with a …
Beyond the Model: Using Systems Thinking to Maximize AI and …
In her Forbes article, Rogayeh Tabrizi, CEO of Theory+Practice, explores how large language models (LLMs) and AI—when implemented through a systems thinking lens—can drive …
From Competition to Coordination: How Harmonizing Trade and …
At Theory+Practice, we built Continuum AI to solve this exact problem for enterprise CPG brands.