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  1. Unlocking Business Growth with Continuum AI by Theory+Practice

    Discover how Continuum AI, powered by Behavioral Economics and AI modules, puts your data to work, optimizes decisions, and accelerates value in Finance, Retail, and CPG industries.

  2. Privacy - Theory+Practice

    Theory+Practice recognizes that protecting personal information is vitally important. We are committed to ensuring that we comply with British Columbia’s Personal Information Protection …

  3. Theory Plus Practice - tap.work

    Her background spans theoretical physics, game theory, development economics, and systems design. Her career has taken her from building algorithms at CERN to advising Fortune 100 …

  4. Behavioral AI: Unleash Decision Making with Data

    She is the CEO and founder of Theory+Practice, a technology company with deep expertise in AI and data and specializes in helping large CPG and Retail enterprises utilize their data to …

  5. Blog Test - tap.work

    The Theory+Practice Journey: Where Curiosity Meets Impact — And AI Meets Retail & CPG Results For Rogayeh Tabrizi, Founder & CEO of Theory+Practice, the answer began with a …

  6. Beyond the Model: Using Systems Thinking to Maximize AI and …

    In her Forbes article, Rogayeh Tabrizi, CEO of Theory+Practice, explores how large language models (LLMs) and AI—when implemented through a systems thinking lens—can drive …

  7. From Competition to Coordination: How Harmonizing Trade and …

    At Theory+Practice, we built Continuum AI to solve this exact problem for enterprise CPG brands.