Hermès and the success of the coveted Birkin bag | 60 Minutes
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Hermès started by selling harnesses in 1837. Over a century later, Hermès is a $200 billion luxury brand offering everything from ready-to-wear to jewelry to furniture. https://cbsn.ws/41GvstP | 60 Minutes
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A chance encounter led to the creation of the Birkin bag. In 1984, Hermès CEO Jean-Louis Dumas sat next to British actress Jane Birkin on a flight, and she said she wanted a looser bag with bigger handles. They designed the bag then and there. https://cbsn.ws/41wos2v | 60 Minutes
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