The Surprising History of Lacoste and How They Built a Billion-Dollar Business
8:59
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The Surprising History of Lacoste and How They Built a Billion-Dollar Business
#businessbreakdown #lacoste #sportswear This video is an insightful exploration of the iconic French fashion brand's history, evolution, and unique business model. The video begins with an overview of Lacoste's origins, which date back to the early 1930s, when French tennis player Rene Lacoste designed the first polo shirt with the now-famous ...
392 viewsMar 28, 2023
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@Lacoste’s Polo has become a timeless piece we have all encountered at some point in our lives. With the Crocodile logo becoming an emblem of the brand, Lacoste’s impact has gone beyond just the world of sports. It all started when René Lacoste cut off the sleeves of his shirt, going against the long-sleeved shirt and tie uniform of the time. The rest is history as Lacoste’s Polo has stood the test of time, now existing in 5 different versions: the Tennis, Golf, Smart, Movement and Classic L.12.
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