138K views · 2.8K reactions | Do you still remember the classic...
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SHINING THROUGH | Way back in the 1980's, Philippine Airlines launched a new ad for its new tagline, Shining Through. The national flag carrier, in 1986, embarked on an massive marketing campaign to its overseas market. Undeniably, "The Beauty of the Philippines - Shining Through" ad was PAL's best advertisement yet. It garnered several local and international awards during its run. Video from Abcom, Inc. and Ken Espino | Aviation Updates Philippines
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