As part of our We Are All Original Campaign, we spoke to our founder Nicolas Loufrani about the creation of Smiley World. With billions of smileys sent every day, they have become an integral part of our digital conversations. Recognising the potential of this digital language, SmileyWorld was born, creating a brand centered around thousands of emotive expressions. By turning this innovation into an art form, SmileyWorld continues to be at the forefront of the digital emoticon revolution. #weare
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