There’s not just one way of seeing things. It’s really a collective unconsciousness. To portray how the adidas x Gucci collection sparks infinite interpretations, Creative Director Alessandro Michele has envisioned a kinetic campaign captured by Carlijn Jacobs that takes inspiration directly from an archival 1979 adidas catalogue. Discover more on.gucci.com/_adidasxGucciCollection Art direction by Christopher Simmonds. Music: Taana Gardner “Heartbeat (Club Version) (2016 – Remaster) (K. Nix) (P)

The adidas x Gucci capsule collection comes alive in a kinetic campaign where a cast of characters stretch, run, or dance to a soundtrack of pensive phrases to showcase Alessandro Michele's kaleidoscopic aesthetic. | Gucci

Gucci announces the arrival of a brand-new series of Gucci Pop-Ups, dedicated to the adidas x Gucci collection starting from June 7. Discover the collection in an immersive, dedicated environment now at Design Orchard, Singapore. | Gucci

Get festive with Gucci Beauty’s The Alchemists Garden Haute Perfumery line. Each scent can be magnified, muted or fused with other fragrances from the collection to create a one-of-a-kind sillage. Video by Akinola Davies JR. Discover more on.gucci.com/GucciGift2020. | Gucci