If “premium” hair extensions feel painful, then it’s not luxury, it’s a misinterpretation of the concept. The issue isn’t a specific technique or the hands of a stylist, but the industry’s long-standing logic of judging results by day one. If it looks good immediately, it’s considered enough. Very few have asked how the hair feels two or three months later, between corrections, in real life. The European standard has always been built differently: comfort as a baseline, hair health as a strategy