DESIGNED TO WIN.​ More than just a tagline, it’s our driving motto.​ Winning isn’t a choice—it’s in our DNA. It’s a mindset, a relentless pursuit of greatness, where every second is a chance to set new standards and seize opportunity. Ayrton Senna embodied this drive, his unwavering confidence and daring discipline redefining what was possible—proving that legends aren’t born, they’re made.​ Like Senna, we refuse to accept limits. We have mastered time, revolutionized precision, and driven engin

History in the making. In 2025, TAG Heuer becomes the first-ever title partner of the legendary Monaco Grand Prix, further solidifying our legacy in Formula 1 and one of its most iconic circuits. tag.hr/MonacoGP #TAGHeuer #TAGHeuerFormula1 #MonacoGrandPrix #MonacoGP | TAG Heuer

History made at Suzuka. With a perfect performance from start to finish, Oracle Red Bull Racing's Max Verstappen secured his fourth consecutive win at this legendary circuit. Fastest lap ever. Pole position. Victory. A weekend where everything aligned — speed, precision, and sheer determination #TAGHeuer #Formula1 #JapaneseGP | TAG Heuer